Less Intrusive: Unlike telephone marketing, recipients can read your message at a time that suits them.Ĭost Effective: The costs of email marketing can be much lower than many other forms of marketing. This allows marketers to receive a high ROI on this channel. Immediate response: Emails have traditionally received a high click through rate than other mediums and also a higher conversion rate. Sharable: It’s easy for people to forward, building your reputation by word of mouth or viral marketing.Ĭonversions: People can click on links and follow your call to action immediately. Scalable: Email marketing can be used to reach large audiences or smaller targeted lists. The design options help you to convey your business branding. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.įlexible design: You can send plain text, graphics or attach files - whichever suits your message best. However, it is important not to overuse email marketing. It can also improve response rates to your direct marketing campaigns. This can help you to build more meaningful relationships with your customers. Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.Įmail marketing allows you to create more targeted and personalized messages.
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